Looking back on the eve of greater things to come

Looking back on the eve of greater things to come including more projects and clients in sports such as the Canadian Water Ski Championships (see blog entry), arts and entertainment, aside from fashion and lifestyle.

With the re-launch of, I wanted to look back to key events in my professional history and Northcott Communications, in particular. Giving back to the community has always been an important part of my life. I began volunteering when I was still a student attending Ryerson. I have for nearly three decades supported a number of causes either as an event participant athlete, as a corporate supporter, through Northcott Communications; as an individual community contributor through my active membership in Fashion Group International (FGI), where I chaired several events and served on the Board under various capacities including Regional Director (2000) for well over two decades; since 2007, as a member on the Advisory Board of the Toronto Fashion Incubator (TFI) where I am now a member on the Executive Board. Included in my volunteer contributions at TFI, are consultations on PR and sponsorship for resident and outreach members of TFI; and since 2010 as a member on the Board of UN Women—Canada.

Following are images from memorable moments along my professional history and Northcott Communications as well:

Artist Photographer, Arline Malakian and I posed for a series of shots by Robert Watson at “A Groovy Kind of Love” Fundraiser (Feb. 19, 2011) organized annually by Mamone and Partners, and in support of Doctors Without Borders. Malakian contributed one of her works from her exhibit The Gaze, to the Silent Auction; it ended up drawing one of the highest bids in the auction.

To my right is artist/photographer, Arline Malakian.

In the spring of 2007, as a member of the Advisory Board of the Toronto Fashion Incubator (TFI), I was invited to represent Susan Langdon, Executive Director, TFI, to speak at Mode Future–the first International Conference on Fashion Incubation. It was held in Kent, UK, in very close proximity of Canadian fashion designer, Todd Lynn. I covered my experiences of the trip to the conference in a two-part article which ran in the TFI News—please see, below, links to the article.

Todd’s Studio in Bromley, South London: from left to right, Perry Parker, Clara Northcott, Todd Lynn and Lenka Juraskov.

Part One:

Part Two:

I’m holding a Veuve Clicquot press kit at the Veuve Clicquot Petanque event in New York City in 2000.

Remembering Northcott’s 10th Anniversary celebration, Decadesign, in support of the TFI. Glen Baxter of Citytv, interviews event host, Jeanne Beker and I, following a spectacular Live Auction of gowns donated by Canadian designers including TFI’s alumni. (Oct. 22, 1999, at the Design Exchange).

“Thank you for the PR work that Northcott Communications Inc performed on behalf of Diageo Canada to promote Veuve Clicquot Champagne’s image and brand awareness. Our ‘La Grande Dame’ Women of Distinction program was handled in line with our expectations to reinforce our ‘word to mouth’ communication. Media relations particularly among Ontario journalists generated significant press coverage. The team from Northcott added a significant amount of energy and enthusiasm to our efforts.”